Marketing Service Assignment on Telstra

Subject: Marketing

Word count: 3200

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Marketing Service Assignment on Telstra


Telstra is Australia’s leading telecommunications and information services company, with one of the best known brands in the country. Telstra offers a full range of services and compete in all telecommunications markets throughout Australia, providing more than 8.8 million Australian fixed line and 10.3 million mobile services, including 7.2 million 3G services. Telstra is one of those companies which provide a wide range of services in many areas, including many that are not traditionally associated with a telecommunications company. They leverage the Telstra Next IP™ network and Next G™ network to provide effective collaborative work alternatives – including Instant Messaging (IM), Presence and Video, Audio and Web Collaboration applications and services. (Rocky Wood “Telstra: Delivering solutions to the modern manufacturer”, January 2010). Telstra plans, designs and deploys the right technologies in order to meet the specific needs of its manufacturers and suppliers. More in Appendix B


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